Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

In "Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs," Nobel Peace Prize laureate Muhammad Yunus extends his groundbreaking work on microcredit to introduce a transformative concept: the social business. Published on May 11, 2010, this compelling book explores how capitalism can be re-engineered to focus on addressing human needs sustainably while still generating economic growth. Yunus, with his rich experience from the Grameen Bank, illustrates through vivid examples and real-world stories how social businesses are effectively bridging the gap between profitability and social impact in various regions, including Asia, South America, Europe, and the US. Aimed primarily at college students and budding entrepreneurs, this book not only charts a course for future economic justice initiatives but also offers practical steps for creating enterprises that contribute positively to society. Yunus challenges readers to rethink traditional business models and consider how they too can contribute to a more equitable economy.